Beyond the notes: Navigating the crossroads of AI and artistry in music: Part 2
Published in – Indian Television
Published on – 30 November, 2023
Beyond the notes: Navigating the crossroads of AI and artistry in music: Part 2
Published in – Indian Television
Published on – 30 November, 2023
Beyond the Notes: Navigating the Crossroads of AI and Artistry in Music – Part 2
Published in: Indian Television
Published on: 30 November, 2023
With AI increasingly integrating into everyday life, its influence has entered sensitive creative domains like music. While it brings innovation and accessibility, it also raises serious concerns about portrayal, ownership rights, and the sanctity of artistic identity.
One of the most debated innovations is the rise of AI-dubbed versions of songs using artist-like voices generated by algorithms. This development has stirred excitement and unease across the industry. We spoke to experts from tech, media, and music to understand this evolving landscape.
Sachin Shah, Founder, The Hype Capital
Shah believes AI doesn’t threaten the soul of music—yet. “AI is still in its early days,” he says. With platforms like YouTube now requiring disclosure of synthetic content, he feels there are safeguards against misuse. “Artists can streamline their process with AI. It’s all about leveraging tools smartly.”
Vinod K Singh, Tech Visionary & Advisor
Singh views AI-dubbed songs as a paradox—democratizing creation but challenging artist control. “Unauthorized versions of songs could undercut the original’s value,” he warns. Yet he’s hopeful: “With clear ethical and legal frameworks, AI could empower creativity, not destroy it.”
Sonakshi Pratap, CEO, Leadzen.ai
Pratap highlights the importance of preserving artistic identity. “AI’s ability to replicate voices risks diluting what makes an artist unique.” Without consent and attribution, she cautions, this could amount to artistic identity theft. “Defined standards and legal guardrails are key for AI to support, not supplant, musicians.”
Venugopal Ganganna, CEO, Langoor
Ganganna sees AI as a collaborator. “It’s like adding a new member to the band.” His agency uses AI to produce stock music for content. While it can’t match top artists yet, he says tools like Google’s melody-to-backing-track generator signal the future.
Shubham Singhal, CEO, Dot Media
Singhal believes in guarding artistic originality. “AI offers exciting paths, but the soul of music must come from the artist.” At Dot Media, AI is a creative partner—not a replacement. “Our job is to empower creativity, not replace it.”
Hariom Seth, Founder, Tagglabs
Seth recalls using AI during the ICC World Cup 2023 to generate fan messages with Rohit Sharma. “It saved time and resources.” Still, he warns against misuse: “Fake Drake videos show the urgent need for AI regulation. Innovation must respect ethical boundaries.”
Ranjan Kumar, CEO, Entropik
Kumar calls deepfake AI a threat. “Tools like GANs can create highly convincing fake content.” He cites solutions like Intel’s Video Authenticator and Microsoft’s FakeCatcher. “What we need is strong global law, public awareness, and accountability. Regulation isn’t optional—it’s necessary.”
Yuvraj Shidhaye, Director, TreadBinary Technologies
Shidhaye calls AI a double-edged sword. “It risks homogenizing art, but also enables wonders like virtual concerts with legends.” He likens AI to a hammer—its impact depends on the wielder. “Thoughtful, respectful use will shape AI’s future in music.”
Nilesh Thomas, Dean of Sound Engineering, VijayBhoomi University
Thomas believes AI democratizes music but could dilute emotional depth. “Over-reliance on AI threatens the human connection music thrives on.” He poses a question: “Would you prefer a machine or Arijit Singh serenading you on a weekend? The answer’s clear.”
Prof. (Dr.) Piyush Roy, Dean, RV University
Roy draws a line between imitation and originality. “CGI couldn’t replace the emotion of a film like *Lagaan*—AI can’t mimic the essence of a voice.” He believes true talent stems from human experience. “Art that moves us can’t be machine-made.”
Nisha Narayanan, COO and Director, Red FM and Magic FM
Narayanan sees AI as a supporting act. “I’m not against AI—it brings efficiency. But creativity must lead.” At Red FM, they embrace collaboration. “Let machines assist. The spotlight belongs to human artistry.”
Conclusion: A Creative Crossroads
The convergence of AI and music isn’t just technological—it’s philosophical. On one side lies innovation and creative possibility; on the other, challenges to authorship and authenticity.Industry voices don’t reject AI. They demand regulation, ethics, and reverence for music’s soul. While the future may be driven by code, its heart must remain human.
