“The lead generation process starts by finding out where your target market ‘lives’ on the web.”  ~ Wayne Davis

Lead generation processes are now carried out online in this technologically advanced era. 

Lead generation is the process of gathering contact information from customers who are interested in your company for future engagement and marketing purposes. This can be accomplished through a variety of means. Eventually, you can also turn your website into a lead capture hub; numerous lead generation sources can assist you in growing.

Knowing your sales lead sources 

In simple words, lead sources are specific channels that a potential customer uses to become aware of your company. These channels could include:

• email marketing campaigns, 
• social media, 
• cold calling, 
• billboards, 
• blog posts, 
• other sources. 

The marketing department identifies quality leads by analyzing databases before sales departments engage with prospective customers. 

Leads can find your company through a variety of channels, including: 

• referrals, 
• paid search, 
• blog, 
• premium content, 
• and even a web browser search. 

Knowing where your prospect lives on the Internet helps the marketing team gather information such as the consumer’s buying stage and whether it’s a good time to reach out and inquire about a potential sale.

To sum up, lead sources can vary, so knowing your company’s needs and which ones are best for your company is essential for converting leads into sales efficiently. Most importantly knowing how and where your leads came across your company can help you tailor your marketing and sales strategies. 

Sources 

Doing everything by hand is inefficient and impractical in most cases. Using online tools to generate the desired results is one of the best solutions. 

Some of the best sales lead sources are available to assist you in simplifying and speeding up your lead generation process. Here are our best picks:

1. Email Marketing

Because many consumers prefer to communicate via email, email marketing can be a great source of leads. It’s a convenient medium for customers to use when they have questions or need assistance. Consider hiring another company to assist you in creating and sending out mass emails to potential customers. 

It has also been found that 79% of B2B marketers think email is most effective for demand generation.

Additionally, the marketing team can sort through the data to determine which contacts have the most potential to become quality leads, and then pass those leads along to the sales team for further investigation.

Email marketing gets easier with email verification technologies like Leadzen.ai. since leads are real-time and verified.

2. Quora Lead Sources

The growing popularity of this website cannot be overstated. Quora is a fantastic free lead generation tool. It is more about gathering feedback from people on how they feel about a specific subject/topic. That is an excellent method of getting to know your prospect.

Begin answering Quora questions about your business niche and persuade people to buy/use your product/services.

This allows you to reach a larger audience while also increasing the value of your brand. When answering questions, provide detailed responses. You can also establish yourself as a thought leader on Quora in this manner. As a result, customers can quickly contact you and clear their doubts. lead generation sources

Make sure to include a link back to your website or page. As a result, more people will visit your website, increasing website traffic. This makes this site even more valuable because it increases your exposure. 

3. Social Media

We’ve all aware of the power of social media these days as more people use social media for customer service or to solicit advice from friends and family about upcoming purchases. 

Marketers will increasingly find the channel to be an important source to monitor. Many marketers and small business owners try to be present on every social media platform they can think of. That sounds good. In reality, however, it is counterproductive.

According to startupbonsai, 66% of marketers generate leads from social media after spending only six hours per week on social marketing

Analyze the number and quality of your brand’s followers, as well as the engagement and overall reach of each social channel. Consider goals that have an impact on leads and the bottom line—Monitor social media as a source of downloads, forms, registrations, and sales.

Investigate which social media platforms are most likely to generate quality leads for your brand and market your products or services on those platforms. It is advantageous for your marketing team to understand the content that your target audience enjoys as well as how to best use the social platforms that attract your leads.

4. Affiliate marketing

Affiliate marketing strategies are another excellent way to generate source leads. I know you’ve heard a lot about this lately, but it’s mostly because it works efficiently when done correctly. 

If an affiliate website likes your content or products, they can promote them on their website. It is advantageous to use websites with similar interests when using affiliate marketing because they are more likely to generate quality leads. To ensure that your products and services are properly advertised, you can reach out and offer additional perks from your own company.

5. Website

Finally, and perhaps most importantly, is your website a lead-generation machine? It ought to be. Your website contains valuable persona-specific content, contact information, product and solution information, and other information. 

If you make it so, the blog section of your website can be a lead magnet. Website traffic is increased by publishing valuable content related to your niche and using the right keywords. One of the most important new inbound marketing channels.

In fact, according to startupbonsai, Content marketing generates 3x as many leads as outbound marketing at less than half the cost.

It’s also likely that social, advertising, events, email, and other tactics will direct traffic to it. Teach leads to visit your website for solutions and relevant information, and ensure that your website is configured to collect valuable lead insights.

Bottom Line – Your Perfect Sales Lead Source

The various lead sources listed in this blog post are the most common ways your target audience learns about your company and products for the first time.

While all of these can bring qualified leads to your website, they all take time, effort, and money to do so. Your bottom line will become thinner as you tap more lead sources.

Measuring your lead sources will assist you in determining which channels you and your team should focus on when launching lead generation campaigns. Not only can you now launch campaigns faster, but you can also improve conversion rates while reducing your marketing budget. 

The key to measuring your lead sources is to keep things simple.