In 5 Simple Steps, Learn How to Track Your Competitors

In 5 Simple Steps, Learn How To Track Your Competitors

In 5 Simple Steps, Learn How to Track Your Competitors

In 5 Simple Steps, Learn How To Track Your Competitors

Table Of Contents

It is not easy to start and run a business. You will face various challenges on your route to success, ranging from meeting market expectations to battling against your competitors, in order to survive and develop your product/service. People continuously compare your services or products to theirs, thus the most significant difficulty you’ll encounter is your competitor. You need to know how your competition work whether you’re the biggest fish in the sea or not.

But how do you do so? 

Well, the answer is marketing analysis. It is the process of researching and identifying information about a company or product while evaluating its unique characteristics and flaws.

Analyzing and researching your competition might disclose a lot of information that you would not have seen otherwise. This knowledge may greatly assist your business in expanding and attracting new business leads. Knowing your competition allows you to not only be prepared but also to learn from their failures. So, let’s have a look at how to examine your rival.

How to Analyze your Competitor?

You might be astonished at how much information a basic and straightforward investigation can provide about your competition. This knowledge can assist you in gaining an edge over them and improving your own business. We’ll look at 5 easy ways to analyze your rival in this article. Let’s begin:


1. Identify and Evaluate:

The first step is to determine who your main rival is. This implies that in addition to the firm name and description, you’ll need to collect other statistical data. It will be easier to assess their threat to your firm if you know where they rank and how dominant they are. provides one of the leading contact details finders tools to help you to evaluate your opponent. It enables you to receive reliable and complete information that you may utilize to do competitive research. Other services, such as Neil Patel’s Ubersuggest, can help you uncover a website’s SEO rank as well as other statistics like engagements, traffic by nation, traffic sources, and so on. It also offers you a list of competitors and similar websites. This data could reveal their main source of clients.

After you’ve found a client’s source, you can use to take the lead. A lead prospecting engine powered by artificial intelligence. It includes a number of useful tools, such as the LinkedIn likers and comments tool, which may assist you in gathering all-important and verifiable data from a company’s LinkedIn post, which you can then analyse further based on your requirements. can also assist you in gathering the most comprehensive information so that you can approach clients more effectively. It can provide information on a variety of topics, including a list of private limited companies in India, top private companies in India, and a list of independent financial advisors in India.


2. Tracking and Spying:

You must monitor and track your competitor’s behavior to understand exactly what they do to keep their position. Observe them for a set amount of time, depending on the type of results you obtain, this might be anywhere from a week to a month. Make an effort to visit their website on a regular basis.

Google Alerts can keep track of your rival and send you notifications when specific occurrences occur. These occasions might include increased traffic, visits to a certain website, or a hot social media article. Progressive tracking may provide you with vital information about a company.

3. Find out what makes them unique:

Every company has its unique characteristics. It’s not simply the product that makes a difference when it comes to marketing. Examine their social media accounts and try to figure out how they market outside of their website.

What attracts the targeted buyers to them? 

Why would they choose them over your company? 

Find out what these characteristics are and how you can utilize them to improve your business. This isn’t to say that you should take ideas from your competitors. It implies you may obtain knowledge and utilize it as motivation for your marketing efforts. For eg, If you and your competitor both are offering accountancy services and a user searches for Contacts of chartered accountants In India then you’ll have to make sure how you stand out in order to outrank your competitor.


4. Analyze customer ratings:

Consider the company from the perspective of the client. What clients find appealing may be the driving force behind their business. Use online services to look for the product’s or company’s rating and reviews. Knowing what consumers have to say about a service may provide you with a clear picture of the organization. 

Surveys and analytical tools can also be used for this. Customers are the lifeblood of every firm. Understanding the attitude of your customers will help you comprehend company marketing more effectively. This also aids in the evaluation of the business’s good and bad elements.


5. Evaluate Strengths and Weaknesses:

There is no such thing as a flawless business. Nonetheless, they are successful because they excel at particular tasks. Any company’s strengths are referred to as these. It’s critical to understand and appreciate your competitor’s strengths while studying them. Any organization may gain much by learning from its competitors and improving. 

There are flaws as well. This might range from a poor marketing plan to poor customer service. Knowing your competitor’s flaws helps you to exploit them by doing the task better yourself. You not only have a better chance of converting clients to your side, but you also stand a better chance of improving in the long run.


Do something with what you know:

Regular competition analysis can help you stay on top of what’s hot within your market, from watching your competitors’ keywords and rankings to monitoring their blogs and social postings. You’ll be well on your way to ensuring your content remains stronger than the rest by keeping an eye on what your rivals are up to across all verticals.

You can take the lead by booking a demo with as it will not only help you to track your competitor but will also help you in generating leads of your own. By signing up you’ll get 5 free credits which will help you in getting real-time verified leads. So what are you waiting for?

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