9 Ways to Boost Your Lead Generation Ads on LinkedIn Right Now

9 Ways to Boost Your Lead Generation Ads on LinkedIn Right Now

9 Ways to Boost Your Lead Generation Ads on LinkedIn Right Now

9 Ways to Boost Your Lead Generation Ads on LinkedIn Right Now

Table Of Contents

What’s the first thought that comes to your mind when we say LinkedIn?

A place to search for employment and showcase professional accomplishments. 


However, it is more than simply a job search and posting site. It has the potential to serve as a lead-generation machine for B2B organizations looking to acquire new clients and develop connections with existing leads if used properly. 

If you want to generate higher-quality B2B contacts, LinkedIn is the place to be.

Simply paste the LinkedIn URL of the organization or person to get the most up-to-date and verified information with Leadzen.ai, the most intelligent AI-powered lead prospecting engine.

Today we’ll look at some of the finest techniques for utilizing it in your account here. Because the site provides so many advantages to its members, it is in their best interests to maintain their profiles current.


1. Offer something valuable

Every firm feels its product or service is superior, but it doesn’t make it desirable for someone to begin pitching their wares to you without first building a connection with you. It’s doubtful that using LinkedIn advertising to give a cold prospecting group a presentation of your product would be successful. As a result, you must ensure that you have something useful to give potential prospects.

This might range from market analysis to a list of common problems your customer base has and how to solve them, for eg, how to find someone’s contact information or how to find someone’s cell phone number by their name, often without addressing your product. Conduct some research to determine what your target audience wants, and then provide it to them for the affordable, low-cost of one lead generating form fill.


2. Connect your CRM to immediately follow up on leads.

Depending on the platform you’re using, LinkedIn may allow you to connect straight to your CRM for lead-generating ad submissions. You may manually export your leads, however, we recommend that you integrate your CRM. It saves you time by reducing the need to manually log in and export leads regularly for a variety of reasons.

After you’ve integrated your CRM, you can use Leadzen.ai’s bulk search tool to improve it even more. Simply upload your CRM database, and Leadzen.ai will enrich it by checking the contact details and adding any other information that may be useful to you, ensuring that you have up-to-date information on your clients.


3. Give your form a name that is both practical and methodical.

Imagine checking in to debug a form issue or to put up a test with fresh form parameters and finding a list of the following form names staring you down:

  • Lead gen form #1
  • Form 2
  • New form 2
  • Test form

What exactly does any of this imply? Not a single thing.

Now you’re stuck clicking into each of them, trying to figure out what’s going on while forgetting what you just read about the difference between “Form 2” and “New Form 2,” assuming there was one at all. Give your forms a descriptive name so you can figure out what’s going on right away and use that information in future ad testing.


4. Consider the text fields on the LinkedIn lead generation form to be a landing page.

Because most users don’t visit your website until the confirmation page (if at all), it’s critical to treat the form content as if it were the landing page. Put some thought and work into your form content, just like you did with your landing pages.

The user is considering whether or not they are willing to disclose their information in return for what you’re selling, and if you undersell it, they will not, costing you the pricey LinkedIn CPC while providing no value.


5. Volume and quantity must be in balance.

Fewer individuals will fill out your form if you ask more questions – and that’s all OK! Too many people are focused on getting as many forms filled out as possible without considering the quality of the leads. Ask as few inquiries as possible while still referring to that person as a “lead” if you’re aiming for a high-volume play.


6. If you need to, use hidden fields.

Just because you’ve linked your lead forms with your CRM doesn’t guarantee that everything is going to operate properly. It may make sense to use the hidden fields in the form depending on how you measure performance and have leads mapping in your CRM.

Essentially, they allow you to provide additional data to your CRM that isn’t found immediately within the form. These are fantastic for monitoring sources, targeting, creativity, and more in your CRM, similar to how we track landing page views.


7. Use UTM tags to appropriately tag the URL of your landing page.

Users can fill out your form without ever reaching your landing page with LinkedIn lead gen advertising, but there are various ways they can, and if they do, you should be prepared to tag them just as you would with standard sponsored content campaigns.

Because they allow you to “trace” website traffic from its source, UTM codes are also known as tracking tags. A UTM code, or Urchin Traffic Monitor code, is a little bit of coded data that attaches to the end of a URL to help you measure the performance of your content and campaigns.


8. Provide users with two options for obtaining information.

If you’re giving a potential consumer a whitepaper, brochure, or industry study, it’s critical to provide them with several methods to interact with it. If they require the content immediately, they can do so by simply clicking on the URL. Even a simple letter stating, “Here is the industry research you requested,” may go a long way toward ensuring that the individual returns to the content and views your organization as an educational resource.


9. Use the Linkedin Website Demographics function to find out more about your target audience.

A highly useful but little-known feature of the LinkedIn Campaign Manager is the ability to segment visitors to your website from LinkedIn advertisements depending on their job function, business, company size, and more.

Leadzen.ai might help you get ahead if you’re looking for detailed information or want to narrow down your chances. You may split your visitors by company or even by persons and acquire full-depth information to make the lead generation process easier with numerous search criteria.



Time after time after time again, LinkedIn has shown to be an effective and strong tool for generating quality business leads. The platform isn’t only for collecting your leads’ first and last names and calling it a day. The goal is to establish a stronger bond with your leads by using sustainable and natural methods.

Most marketers, on the other hand, are unaware of the right balance of tools, suggestions, and tactics to use–those that may deliver maximum value while also aiding in the creation of deeper relationships with prospects. So give these tried-and-true strategies a try and see how they may help you get more LinkedIn leads. Lead generation ads on LinkedIn might help you increase conversion rates from a demographic that is already expensive. If you utilize these tips to make your campaigns more productive for you and more powerful for your customers, both sides will benefit.

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