Introduction
You probably didn’t know that organizations that use AI for lead generation, experience around a 50% increase in leads and approximately 47% higher conversion rates.
AI lead generation allows you to improve and identify your potential customers. It is nothing like the traditional methods, AI used for lead generation uses algorithms to interpret data, predict consumer behavior, and generate high-quality leads more efficiently.
Getting to the point, let us tell you what is a lead generation and what is a lead. In simple terms, lead generation is the process in which one tries to gain the interest of potential customers to increase their future sales. Potential customers are the customers who show interest and an inclination towards the products and services provided by the businesses and these customers are known as ‘leads’. However, if they have shown only interest and are in no position to buy the products or services, only then will they be able to be qualified as a lead.
Lead generation is important for businesses, may it be a small business or a big one. All businesses need lead generation as it helps to boost revenue, increase ROI, and target the desired consumer base, automates the process of lead management, better customer engagement, also helps the marketing and sales teams with their marketing and sales campaigns respectively.
Lead generation also allows businesses to collect valuable information about potential leads such as their contact information etc. Lead generation is also an extraordinary way of customer acquisition, it improves the reputation and credibility of the company in the eyes of the customers.
Social media sites are now a useful resource for generating leads. Businesses use platforms like Instagram, LinkedIn, and various other platforms to market their goods and services and turn leads into paying consumers. These days, you utilizd these social networking sites for more than just posting pretty pictures.
Another tactics to draw in quality prospects is SEO. However, you may be wondering how SEO could aid in lead generation. Then, let me tell you that this blog aims to provide a complete insight on 20 ways you can use to acquire high quality leads using AI lead generation. These ways are not only limited to social media marketing or SEO, it is more than that. So, without further ado, let’s jump right into it.
- Referrals– Before we go ahead with the first way to acquire a high quality leads, think about it, somewhere you must have come across something that said that if you refer a friend to that particular app or service to earn some kind of reward, Haven’t you come across something like this? Let me answer that for you, yes. Now, getting to the point, this type of marketing or advertising is what we call a Referral program. You can use such referral campaigns to promote your products and services to new customers who know absolutely nothing about your business. You can ask some of your satisfied customers to refer your business to their relatives, friends, etc. to earn a discount, offer, coupon, or reward.
- Social media marketing–You can join groups that are related to the kind of content you want to put forward. Interact and engage with these groups, this will help you reach new and potential customers. Paid advertising on such platforms will also help you reach new heights and bring traffic to your website or page. These days, it’s employed to investigate and locate potential new clients for your company. Businesses used to mainly rely on print media, but with the internet and social media, it’s now easier to target more qualified prospects. These social networking sites make it possible to target consumers according to their online activity, search history, and demographics. Social media sites are now a useful resource for generating leads. Businesses use platforms like Instagram, LinkedIn, and others to market their goods and services and turn leads into paying consumers. These days, you utilize these social networking sites for more than just posting photos and keeping others informed about your activities.
- Blogs– A blog is something that all of us rely on for educating ourselves on topics that we are obviously not taught at school (too bad). Anyways, let us keep this BLOG to the point. Did you see that, how I highlighted the word BLOG. Yes, blogs have become a widespread as well as a very famous medium to impart information not only about complex topics like quantum physics but also to inform and make people on the internet aware about the existence of your business. Write what you can offer in terms that are simple, and legible to every person present on the internet. It helps people to find your website and buy your products and services. It will also help to drive traffic to your page or website. As humans, we are inquisite creatures, always on the outlook of some kind of adventure, looking up and searching for things just out of curiosity, however this is an advantage for you as a business owner/founder. You can use such tactics to manipulate new customers.
- Email Marketing– In today’s world email marketing has emerged as a powerful tool because it urges your customers and/or audiences to take action upon coming across your emails. With around 7 billion email accounts around the world, you would have a great chance to thrive.It is also possible that this could happen because the email is stored in the inbox, if not read, deleted, or archived, so it attains its goal of catching your customer’s attention anyway.
Following are the top 5 benefits or advantages of using email marketing, curated just for you!
- Economical– The first and foremost thing about the advantages of email marketing is that you won’t have to spend tons and tons of your money and resources on advertising fees, campaigning, printing posters, etc.
- Alterable and versatile styles-
Emails allow you to send any kind of text, image, or a combination of both. You can select anything based on the message your product or service is trying to give. Making your emails visually more appealing is the best way to keep your customers engaged.
- Extensive scope-
Email marketing has become a very powerful as well as useful tool that helps your business to reach far and wide, even beyond the boundaries of your country, to a large number of customers.
- Custom- built-
Emails also help you to send personalized messages and notes to your valued customers or customers with subscriptions to your services. Send only the kind of messages that your customers are interested in.
- Highly partaking-
Email marketing also makes it highly communicative for individuals, they can spread the word and make people aware of your product or services. This may, to some extent help build a community of people who are keen and interested to engage with your product.
- Landing pages– The first thing you need to do is to create a compelling and creative sign-up form. You would have to think and come up with new and innovative ideas. There are several ways to do it. Let us discuss this in depth.
- Enhance your “ABOUT US” page
See, the people who visit your “about us” page are the kind of people who are interested in you and your page.
Hence, keep improving and optimizing your ‘ABOUT’ page to maximize conversions.
Add at least one email sign-up form anywhere on your About page. This will prove to be a very successful conversion tool.
- Create a squeeze page
Now, you might be wondering, what is a squeeze page? Don’t worry, your techno friend is here to tell you the same. So, a squeeze page is the same as a landing page, the only difference is that a squeeze page allows you to capture more customer email addresses.
It focuses mainly on your goal of getting people to subscribe, so there are not many options left for your readers. They will have to subscribe by providing their email address.
- Make your ‘Homepage’ as functional as you can
As you might have seen, most bloggers keep their home pages simple and provide information about their latest blogs and older or popular blogs and articles.
But you should not be doing the same. You should design your homepage in such a way that helps to convert your readers to subscribers. If we take a closer look at websites like Pinterest and Facebook, it can be seen that such websites do not show their content on the homepage. Rather they use their homepage to optimize email sign-up forms.
And you are also recommended to do the same to increase the reach of your products and services.
- SEO – Another tactic to draw in quality prospects is SEO. Another tactic to draw in quality prospective prospects is SEO. However, you may be wondering how SEO could aid in lead generation. Let me explain: search engine optimization (SEO) is a digital approach that entails producing content to raise your search engine rating. You can produce pertinent content using terms associated with the queries your target audience may be using if you have a solid SEO plan. In addition to increasing your visibility in search results, this will drive more traffic to your website. Use SEO effectively to rank higher on search engines. This will help you to be easily discovered by people who are searching for related content. This can in turn help you to turn them into prospects. Local SEO is also very helpful is optimising your listings and targeting B2C and B2B lead generation.
- Content Marketing – Content marketing is an inbound strategy that is a go to lead generation tactic used by almost all businesses to achieve and attract new and potential customers. Humans are said to be visual creatures, that is it is very important to create content that is usually appealing to customers. In this modern era it is really important to create high quality content like videos, ad, blogs, podcasts etc. if you try to deliver a highly personalized and targeted content that addresses the concerns of the people available on the internet then it will help you to know so and engage with new prospects.
- Newsletter– A very cost effective method of lead generation that helps businesses to reach new leads is newsletter. It also ensure a higher ROI. It is helpful in providing insightful and informational piece of articles to your valued customers. You can always add a personal touch to your newsletters by maybe adding a tagline in all you articles or using a certain tone, and style of writing that sets you apart from your competitors and makes your customers feel seen and valued.
Newsletter Marketing
- Product trials – All of us must have come across this one too, right? May it be trying out Netflix, Prime video, or YouTube premium, everywhere we go, we see one thing is common. And that is, that these apps allow us to use their products for free of cost for a certain period of time before we actually buy it. This is an excellent strategy to get your customers to try out and see, experience everything that you say. Once, the customer is convinced that your product is cost-effective and is user-friendly, they might want to invest in it then.
- Webinars – For B2B brands and businesses, webinar is actually a good and effective way to generate leads. You can host a webinar for around 20 minutes to an hour or so. But you will also have to keep in mind that you make it as engaging and exciting as possible. Because the leads are here to have an experience of your products as well as services. So bring out and demonstrate the best you can offer.
Conclusion-
Lead generation is a crucial strategy for businesses to collect valuable information about potential customers and improve their reputation. Social media platforms like Instagram and LinkedIn are used for marketing and generating leads. SEO and referral programs can also be used to attract quality prospects. Social media marketing allows businesses to target specific groups and engage with customers, thereby generating leads and boosting their online presence.
Blogs are a popular medium for imparting information and making people aware of businesses. Email marketing is a powerful tool that encourages customers to take action upon receiving your emails. It offers economic benefits, as it doesn’t require extensive advertising or campaigning. Emails can be visually appealing, reach a wide audience, be personalized, and highly engage with customers. By using these tools, businesses can build a community of people interested in their products or services.
These were some of the methods that you could use to acquire high quality leads without worrying.
