Internet is overwhelming with cold calling tips and techniques. The primary reason for this is that many salesmen find cold calling difficult.
Because cold calls only have a 2% success rate, many sales development reps (SDRs) are feeling overwhelmed.
We’ve put up a list of 10 cold calling tips for you to test out and discover which one works best for you. Since no two cold calls are alike, you’ll need different methods for each one.
These strategies will ensure that when your phone rings with potential buyers on the other end of the line, they say “yes” rather than “no thanks,”.
But before that, let’s learn about cold calling.
What Is Cold Calling?
According to Investopedia,
“Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services.”
Cold calling is the most crucial aspect of the sales cycle since it occurs early in the process.
Calling a stranger out of the blue, rapidly engaging them, and successfully pitching your product or service is quite challenging. It’s considerably more difficult to do it consistently.
Cold calling may be tremendously profitable if done correctly. Especially in 2022. Let’s take a look at some professional cold calling tips to assist you to pave the road for more transactions this year.
10 Cold Calling Tips That Do Wonders In 2022
Let’s read on to find out the best cold calling tips for 2022:
1. Research, Research and Research:
Research is the first and most critical step in making a cold call. It’s a good idea to make it a pre-call routine since it’ll help you plan out your cold-call strategy.
To get started, look at their company website, social media profiles, and professional networking sites such as LinkedIn. Find out about their education, work experience, designation, hobbies, and, most importantly, discover if you have any mutual connections.
Make use of Leadzen.ai to speed up your research. It collects all of your prospect’s information in one place and provides it to you within minutes, saving you time. Get all you can about an individual, including his name and phone number and start taking the lead.
Your prospects will appreciate the extra effort you put into personalisation and will be open to a more in-depth conversation. If you don’t do your study, you risk losing the prospect’s interest.
2. Sketch An Outline Of What You Want To Say:
Even for seasoned salesmen, cold calling may be a difficult process. It might make you tense and worried, causing you to stutter or talk too quickly. That’s not ideal when you’re trying to sell anything, so having a script would be beneficial.
One of the most effective cold-calling tips is to use a script, which has a number of advantages. You may bring clarity to your thoughts and enhance your approach with a polished script.
It may also be simpler to develop the sales team’s selling abilities since if one of the reps deviates from the script and discovers a better route out, the information is shared with the rest of the team.
3. However, Don’t Stick To The Script Like A Robot:
While adopting a sales presentation might be beneficial, you shouldn’t come across as if you’re a robot reciting the lines word for word.
Try improvising on the script as if you were an actor. In the discourse, your human feelings should be expressed. Start by memorising the introduction and having open-ended questions ready to start the conversation going.
Make sure you’re ready for the answers to some of the most frequently asked questions. Keep the emotions alive by being meticulous with the script.
4. Make A Strong First Sentence:
You just have 10 seconds to persuade the prospect of your worth over the phone. Following a brief introduction, you may concentrate on what you’ve learned about the possibility from your study. Because your first sentence is so critical, begin by thanking the prospects for their most recent achievement, but be careful not to come off as creepy.
Here are a few instances that you could talk about:
- First and foremost, congratulations on your promotion!
- I came upon your blog on XYZ’s website.
- I’m inspired by your efforts on the ABC project.
5. Follow The Right Set Of Tone:
One of the best cold calling tips is using the right tone of voice. Apart from your words, the success of your cold call highly depends upon the tone of your voice. It can either make or break your sales pitch.
According to Close, 93% of your cold call success rate depends on the tone of your voice.
You can’t afford to employ the incorrect tone with such a powerful fact. Prospects will not want to conduct business with you if you are bored on cold calls.
There’s no room for irritation in an effective cold call; keep the same friendly tone even if things aren’t going well. You want to come out as self-assured and powerful, but not arrogant.
6. Talk About How You Can Help Them, Rather Than Promoting Your Product:
People aren’t interested in your product; they’re interested in how you can make their lives simpler. You’ve got a sale if you can express that!
Don’t start by saying something like, “We give the best service/product in the market.” Explain to them how your product/service can make their life easier and what problem of theirs will your product solve.
Remember that customers purchase experiences, not goods.
Don’t provide consumers with a long list of specifications when they ask for additional information about your product or service. Maintain a straightforward approach.
7. Listen More Than You Speak:
Your cold call should sound more like a conversation than a sales pitch.
So, instead of just speaking to your prospect, you should focus more on listening. It will help you in understanding the requirements of the prospect as they’ll feel important.
According to Saleshacker, the “top-yielding” B2B sales discussions had a talk-to-listen ratio of 43:57. As a result, elite salespeople talk 43% of the time, whereas prospects speak 57% of the time.
8. Call At A Suitable Time:
The secret to cold calling success is dialling at the proper moment. Now, given the fact that each prospect is unique, determining the proper timing may be difficult. There are, nevertheless, some cold calling tips and tricks that might help you dial at the proper time.
For starters, you must not contact them at an inconvenient time, such as after business hours or early in the morning. According to the Keller Center Research Report, the best time to make cold calls is between 10 a.m. and 2 p.m. It is responsible for 53% of all appointments and recommendations made.
The worst time to call a prospect is in the second part of Friday or the early half of Monday. Everyone is either gearing up for the weekend or getting back into the swing of things at work. Attending cold sales calls isn’t something they’re interested in.
9. Don’t Give Up Easily:
Nearly half of the salespeople (44%) will leave if their initial follow-up is unsuccessful.
That’s a lot of salesmen giving up much too soon!
We’re not asking that you just follow them once, but rather that you do so several times. If the prospect is still not interested after four or five attempts, you should stop.
However, if they expressly tell you that they are not interested, you should cease contacting them. You know you’ve done everything you can to win them over and it simply didn’t work out once you reach that point. On to the next cold caller!
10. Learn To Handle ‘No’:
One of the most important skills a cold-caller should have is the ability to handle rejection. There are several instances in which a prospect will say “no” regardless of how hard you attempt to persuade them. You should be able to accept rejection positively in this case and keep going until you receive favourable outcomes.
Ready To Aboard The Cold Calling Train?
We know cold calling is tough and a nightmare for many sales representatives, but it doesn’t have to be. These 10 cold calling tips mentioned above can be your knight in shining armour.
Every salesperson, no matter how experienced, makes mistakes. Remember that with a little knowledge and practice, you can eliminate your mistakes and boost your sales. Of course, selling like crazy without spending like crazy isn’t simple. Every business wants to get there, but only a few know how to.
That’s why Leadzen.ai was created as a complete lead generation solution for fast-growing small businesses. It allows you to generate verified and decision-ready leads. This helps you to save your time in cold calling and cold emailing. With tools like chrome extension, you can scrape phone numbers from LinkedIn and take the lead.
If you’d like to learn more, simply book a demo and we’ll contact you shortly!
