Today’s market demands a business to get a leg up on the competition and have an edge in the lead generation game. While the case is no different for a business belonging to the finance industry, it is still essential to think from a different angle and plan accordingly.

You’ve come to the right place if you’re in the financial services industry and looking for ways to generate more leads. In this blog post, we’ll share some of the top proven lead generation tips you must not miss out on for better growth. 

Increase your lead conversion rate by following these easy top 5 proven lead generation tips to generate more leads for your business! 

Top 5 Proven Lead Generation Tips for Financial Services

1. Create A High-Converting Landing Page

A highly converting landing page is one of the essential elements of your online presence. It’s what will first capture the attention of your visitors and persuade them to stay on your website. So make sure it’s compelling and accurately reflects the content on your page.

Here are a few more aspects to keep in mind –

✅ Keep your forms short and sweet

When it comes to forms, less is more. The shorter your form, the more likely people will fill it out. So only ask for the vital information and make it easy for visitors to find and understand by placing it prominently on your page.

✅ Use persuasive copy

Your copy should be clear, concise, and persuasive. It should highlight the benefits of your product or service and address potential customers’ objections. Also, remember to include a call-to-action (CTA) so people know what they need to do next.

✅ Include social proof

Adding social proof is an effective way to build solid trust and credibility with potential customers. So, ensure to include testimonials from happy customers, case studies, or reviews from third-party sites like Trustpilot or Consumer Reports. This will help you establish great credibility and authority.

2. Send Targeted Emails

Email continues to be one of the financial services companies most effective lead-generation channels. However, to maximize results from your email campaigns, it’s essential to focus on creating targeted content that speaks to the specific needs of your audience.

Start with segmenting your contact list by criteria such as job title, company size, or location. This will allow you to create more personalized content for each group of contacts. And once you have your segments defined, craft an email campaign that includes content relevant to each segment.

For example, if you’re targeting CFOs at small businesses, you might want to include information about how your financial services can help them save money. If you’re targeting HR managers at large corporations, on the other hand, you might want to focus on the employee benefits packages your company offers.

By creating targeted email content, you’ll be able to improve your open and click-through rates and ultimately generate more leads for your business.

3. Run Email Marketing Campaigns

Email marketing can be an effective way to generate leads for financial services businesses. However, to run a successful email marketing campaign, you should keep a few things in mind:

✔️ Segment your list so that you’re sending relevant emails to the right people. For example, if you have a list of potential customers, segment it by factors like location, age, or income level. This way, you can send tailored messages more likely to resonate with each group.

✔️ Personalize your emails as much as possible. For example, you can use the recipient’s name in the subject line and body of the email and include other information that will make the email feel more personalized, such as their city or state.

✔️ Create compelling subject lines and content that will entice recipients to open and read your email. Your subject line should be clear and concise, and your content should be well-written and provide value to the reader.

✔️ Include a call-to-action (CTA) in every email. Your CTA should be specific and easy to follow, such as “Click here to learn more about our services.” Including a CTA in every email increases the likelihood that recipients will take action after reading your message.

4. Advertise On Social Media Channels

If you’re looking for new leads, one great place to start is social media. Advertising on social media channels can help you reach a larger audience and generate new leads.

Here are a few tips to get the most out of your social media advertising:

✅ Define Your Target Audience

Before you start advertising on social media, it’s essential to define your target audience. Who are you trying to reach with your ads? Knowing your target audience will help you create more effective ads that resonate with them.

✅ Set up tracking

Once you start running social media ads, it’s crucial to set up tracking so you can see how well they’re performing. There are several ways to track your ads, such as using UTM parameters or setting up conversion tracking in Google Analytics. This will help you see which ads generate the most leads so you can adjust your strategy accordingly. 

✅ Test different ad formats and strategies

Not all social media platforms offer the same ad formats. Therefore, it’s essential to test out different types of ads on each platform to see what works best. Experimenting with different ad strategies – such as A/B testing – to see what gets you the best results also helps here.

5. Conduct Online Surveys

If you’re looking for new leads, online surveys are a great way to gather information from potential customers. By asking questions about their needs and preferences, you can better understand what type of products or services they’re interested in.

However, there are a few things to keep in mind when conducting online surveys:

1. Keep your questions relevant to your business
2. Make sure your survey is easy to understand and concise
3. Offer an incentive for participating in the survey
4. Promote your survey on your website and social media channels
5. Use survey software to collect and analyze the data.

Conclusion 

Financial services companies need to be particularly careful when it comes to lead generation. The market, audience and dynamics are completely different in this sector. However, there are plenty of great lead-generation tips out there that can help financial services companies succeed. In this article, we’ve shared the top 5 proven lead-generation tips for financial services companies. We hope you find them helpful and for more information book the demo today!