The greatest fear of an email marketer is that their emails would be disregarded or, worse, end up in the spam folder. Every day, a big number of people search the internet for ways to prevent having their emails categorised as spam. Why?

Because digital restrictions have become more rigorous over time. As a result, a large percentage of marketing emails end up in the spam folders.

If you’re always asking yourself, “Why is my email going to spam?” you’ve come to the right place. We’ll give you 8 different ways to keep your email from ending up in the spam bin.

1. Build Your Own Email List:

For connecting with your subscribers about any updates or offers, sending an email is essential. However, it will be of little use to your receivers if it never reaches their inbox or reaches an unresponsive audience. To avoid this, instead of purchasing bulk outdated emails, you should develop your email list from the scratch.

You’ll want to build an email list of people who want to receive your emails so that you can guarantee interaction. In long term, it’s ideal to develop your email list organically. It isn’t the simplest or quickest approach to expand your list and audience, but it is by far the most successful. 

Leadzen.ai, on the other hand, can assist you to speed up the email-building process. Leadzen.ai provides you with verified email addresses, ensuring that only the best leads make it into your list. This allows you to get rid of old leads and improve your email marketing strategy.

2. Clean Your Email List Regularly:

As people opt out of your mailing list, your email list and subscribers will naturally change over time. Some people just do not want to receive your emails, and that is perfectly OK! The quality of your contact list is far more significant and useful than the number of people on it.

Since it’s usual for email lists to change, so don’t take it personally! If you’re proactive and clear out your list, you’ll see an increase in inbox delivery rates. Low engagement and its influence on your sender’s reputation may be avoided with regular list management. Some of the most efficient techniques to clean your list are to remove unengaged users, bounced emails, and other spam traps.

3. Provide A Double Opt-In:

Building a healthy, durable email list necessitates verifying recipient registration and opt-in. By sending subscribers a confirmation or welcome email that demands action, generally in the form of a check box or a link agreeing to conditions, you can guarantee that they are consenting to receive your communications. They’ll be added to your email list once they’ve done this activity.

Double opt-in ensures that a receiver is truly interested in your emails, increasing engagement and delivery rates while reducing the chance of spam traps.

Here’s an example of a double opt-in in action from the WordPress:

4. Follow The Laws Governing Email Marketing:

You should be aware of the standards that govern digital marketing communications when it comes to ethics. The CAN-SPAM Act, in particular, lays forth the groundwork for sending commercial emails. How can you tell whether or not an email is a spam? The CAN-SPAM Act defines spam email as any communication that:

• Is sent without the authorization of the addressee.
• The message is sent without including a return address.
• The message is sent using a misleading subject line.
• The message is sent without offering an opt-out option for recipients.

You don’t have to worry about the above because all modern email marketing systems adhere to the postal address and opt-outs automatically. Your subject lines, on the other hand, should be used with caution.

5. Make Use of a Trusted Email Marketing Service:

When spam filters try to catch communications, one indicator they look for is the IP address connected with the sender’s email address, as well as whether or not the sender has had any spam complaints. To avoid this, always utilize a trustworthy email service such as Google, Yahoo, Microsoft, Rediff etc. All of these major service providers work hard to keep spammers off their networks.

Furthermore, the finest email marketing software will include built-in features to assist you in avoiding other frequent spam triggers such as forgetting to offer a physical address or sending emails from a suspicious-looking sending email address.

6. Provide An Option To Unsubscribe:

Making it simple for your subscribers to unsubscribe from your email list may seem illogical, but it’s critical for both complying with the CAN-SPAM Act and maintaining subscriber confidence.

Some companies take the confidence method to its logical conclusion by including an unsubscribe button in both the header and footer of their emails. While you can do this, you run the danger of consumers unsubscribing without reading the email or accidentally hitting the unsubscribe button. Therefore, we believe you should use a basic unsubscribe button in the email footer.

An example of how neatly Canva has given an Unsubscribe button in the footer:

7. Write Concise Subject Line:

The recipient’s eyes are drawn to the subject line and the sender’s name. They elicit a response from them. Spam filters work in the same way. Their algorithms look at not only individual words, but also the context and sentence structure. Messages that are identical to emails that have been tagged as spam in their databases are caught by the filters.

Here are some suggestions for making your subject line more natural for recipients and filters:

• Use numerals sparingly.
• Use of the CAPS LOCK key should be strictly limited.
• Exclamation marks should be used sparingly.
• Write in everyday language.

Also, check out our guide on how to write catchy email subject lines. It will not only help you avoid spam folders but also stand out in the inbox.

8. Send Emails Regularly:

If you just send emails once or twice a month, your subscribers may forget who you are and why they signed up. When they eventually hear from you, they may unsubscribe or even classify your email as spam if this happens.

Stay in touch with your subscribers on a frequent basis to avoid this. Of course, while sending an email, you should always add value; don’t just contact subscribers on a daily basis because it’s “best practice.”

Rather, search for ways to deliver value to your subscribers as frequently as possible. It’s fine if you just contact them once a week, as long as you do so consistently (and on time).

Are You Ready To Make It To The Inbox Rather Than The Spam Folder?

We hope you now have a better understanding of why emails wind up in spam and what you can do to prevent them from doing so. You may feel assured that the emails you send will land in your subscribers’ inboxes rather than the junk mail bin if you follow the recommended practices we’ve discussed above.

Next, check out our blog page for helpful guidelines and lessons on how to get the most out of email marketing and lead generation strategies.