A lot of preparatory work goes behind a single cold call whether it’s in the B2B sector or the B2C sector. It’s not as easy as ringing the prospect and getting straight to the point. To unravel a few emotions and struggles that go behind the scenes, mentionable emotions include anxiety, fear of rejection, low self-esteem and stuttering at times. The struggle is real. 

To simplify cold calls, also known as sales calls in business, today we will be sharing with you some great conversation starters and top tips and tricks for cold calling. Selling is an art and no doubt, it is strenuous, difficult and time-consuming. However, the below mentioned starters and tricks will help you get an edge over others in cold calling and thus, lead generation. 

1. Conversation Starters That Help You Generate Real-Time Sales: It’s Time To Break The Ice

Talking to someone you don’t know at all or are pitching the idea for the first time can be scary. Hence, breaking the ice becomes important and that’s when the need for icebreakers arises. 

Imagine this scenario. 

You are already on a call and have introduced yourself and the brand. You’ve gotten to know more about the prospect too. 

Make sure you engage them in conversation. Once they are interested, ask them if they have some time to discuss. If they agree, move on to the next step. Build a connection. Try to understand their personality. 

Slowly and steadily once the prospect is comfortable talking to you, move further to the next step which is asking questions which important for business.

2. Asking Questions Is Important For Business

Knowing your prospect and understanding their needs is essential in order to sell successfully. You must ask questions to understand your prospects better and know more about their end goals. Ask them about their goals and challenges. After all, it is a sales call, isn’t it? The ultimate goal is to sell, sell mindfully and successfully. 

Remind yourself that asking questions is a quintessential part of the process of lead generation in the business. To smoothen this process, ask specific, conclusive questions that matter in the long run to the business/brand.

3. Set The Pitch Right!

Now, it’s time to dive into the pitch. Set goals for the pitch. Provide value. Intrigue the prospect by making them aware of the value you are providing them. Talk about results. Take things slowly. Don’t rush the process. Hurrying often creates a mess and you definitely don’t want that to happen. Most importantly, wrap up within the stipulated time period. You do not want the prospect to lose interest by talking too much. The right pitch will either finalize the deal or a future discussion or meeting. And, that is what must be kept in mind. 

Here are a few top implementable tricks to conduct successful cold calls. Let’s read further.

Top Implementable Tricks For Successful Cold Calls 

1.) Listen!

Listening is an art and when it comes to cold calls, you definitely have a reason to listen. If the prospect wants to ask questions, let them ask. If they want to talk or discuss the product, let them speak. Being a good listener is a practice you will cherish while placing sales calls and later, in your life as well.

2. Be Professional 

A professional approach when you are pitching to the prospect is essential. If you carry casual behaviour and joke around occasionally, it will not help. Professionalism is the key to success in the world of business. Be a straightforward professional who knows what they talk about and why. Lead generation is a tough job and being professional will help you succeed sooner rather than later.

3. Don’t Leave The Prospect Hanging 

There’s a rule of cold calling: Never leave your prospect hanging. Leave them with something that they would want to get back to you. It may be a mail or a well-drafted formal message. If you leave your prospects hanging, they’d not know how to get back to you and maybe in the future, there is a possibility that they would not want to get back to you due to the same reason. Cold calling is serious business and if you want worthy leads, you must respect your prospects.

Simplifying the Process of Lead Generation with Data-Driven Tools 

Businesses that need help for lead generation often use solutions that assist them in this process. 

In order to generate business leads, tools like Leadzen.ai are helpful. Ranging from lead generation to integration of the entire collected information in one place to look it up faster, this does it all. It is often referred to as the most intelligent lead generation solution. To know more about Leadzen.ai, read our blog.