One of the crucial decisions you make as a business owner is to make your contact phone number public or not. While having a public contact phone number might be advantageous in many ways, there are some disadvantages to consider. In this post, we’ll look at the pros and cons of making your contact phone number public on your website.
Pros of Making Your Contact Phone Number Public
1. Improved Customer Service
By creating a direct communication channel, having your phone number on your website can improve your customer service. This can aid in the development of trust and long-term connections with your consumers. Customers may call you quickly and easily to ask inquiries, get help, or place orders.
2. Increased Sales
It can enhance sales by allowing customers to swiftly settle any questions or concerns they have about a product or service by calling a representative. This can help to lessen the likelihood of customers abandoning their shopping carts or contacting competitors for assistance.
3. Enhanced Credibility
A visible phone number can boost the trustworthiness of your website by assuring users that they can call a live person if necessary. This can also improve the reputation of your brand and make your company appear more trustworthy and professional.
4. Better Search Engine Optimization (SEO)
A phone number displayed on your website might also help with SEO. Google sees a prominent contact phone number as a trust indication. this can boost your website’s rating on search engine result pages. It can also help boost your local SEO. Search engines will recognize your company as a reputable and credible organization in a specific location.
Cons of Making Your Contact Phone Number Public
1. Spam Calls
Displaying a phone number on your website may boost the frequency of spam calls. Hackers and spammers can utilize the phone number to make automated phone calls, resulting in a large volume of unwanted calls that can be time-consuming and irritating to deal with.
2. Overwhelming Call Volume
Publicizing your phone number might result in a flood of calls, especially if you run a small business. If you do not have enough people to handle the increased call volume, it can cause consumer aggravation and harm your brand’s reputation.
3. Additional Resources
You may need to invest in more resources like workers, phone lines, and other equipment to accommodate the increased call volume. This can be costly, especially for small enterprises with limited resources.
4. Privacy Concerns
Displaying a phone number on your website may generate privacy concerns. some clients may be unwilling to disclose personal information over the phone. This might lead to a loss of trust and influence the reputation of your brand.
Takeaway
Finally, making your phone number accessible on your website offers both pros and dangers. While it can improve customer service, sales, credibility, and SEO, it can also lead to spam calls, increased call volume, the need for more resources, and privacy concerns. Before selecting whether to make your contact phone number public on your website, carefully assess the pros and cons.
One option to alleviate the disadvantages is to employ a phone number finder, such as Leadzen.ai. This application can assist with providing real-time information to improve customer service. Finally, the decision to make your phone number public should be guided by your company’s needs and objectives. By carefully weighing the benefits and drawbacks, you can make an informed decision that is best for your company and its customers.
