‘Hey, don’t make the mistake of cold calling someone, especially a lead. It doesn’t work.’
Whoever believes cold calling doesn’t work out, we would like to remind you that this is not true. It is neither dead nor needs a revival. It’s there. It will continue to be as long as the world of business sustains.
Cold calling is indeed one of the best ways to generate high-quality and convertible leads. If you ‘Cold Call’ using proper media and strategy, you’re bound to do wonders in the field of lead generation and building your clientele.
Introduction to the World of Cold Calling: B2B and B2C
Mainly, cold calling is categorized into two sectors. The former is B2B (business-to-business) Cold Calling and the latter is B2C(business-to-consumer) Cold Calling. Let’s read in-depth to know more about both and further understand the differences between the two and why they matter even today.
To begin with, we have B2B Cold Calling.
Here’s All You Need to Know About B2B Cold Calling:
According to Investopedia,
“Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. Whereas, Cold calling is a sales practice in which individuals are contacted who have not previously expressed interest in a product or service. “
In simple terms, this means that B2B Cold Calling is nothing but communication between two businesses for the sake of lead generation.
To assist you with the process of B2B Lead Generation, there are several tools available in the market. Top tools include Leadzen.ai, the most intelligent lead generation engine which is found useful by users.
B2B cold calling revolves around businesses and brands and does not require repeated intervention each time a new launch is announced.
Moving further, there is B2C cold calling.
Here’s What You Need to Know About B2C Cold Calling:
B2B Cold Calling V/S B2C Cold Calling
Another form of cold calling which is prominent is named Business to Customer cold calling or B2C cold calling.
B2C Cold Calling usually deals with the general masses in an attempt to sell them a product or service after its launch. It is competent to leverage a business if done using proper tactics to convert leads.
B2C Cold Calling is far more complex than it seems. The B2C database is larger than the one present in the B2B sector. Sometimes, it involves millions of prospects, all of whom are the common public, knowing little to none of the information about the relevant product or service.
There are various differences between B2B Cold Calling and B2C Cold Calling. Today, let’s try to understand and spot the differences between both of them.
Spotting the Difference: B2B Cold Calling v/s B2C Cold Calling
B2B Cold Calling and B2C Cold Calling are neither synonymous nor are they interchangeable. Their traits are different and so are the methods to conduct cold calls in both spaces. B2B and B2C Cold Calling differ a lot from each other.
The differences between B2B as well as B2C Cold Calling are highlighted below:
| B2B Cold Calling | B2C Cold Calling |
| In B2B Cold Calling, prospects involved in the process are already interested in the product or service. | In B2C Cold Calling, one has to build interest in a prospect. They are neither aware nor interested firsthand. |
| In B2B Cold Calling, majorly businesses are involved. | In B2C Cold Calling, the audience is persuaded in order to sell. The market is targeted only towards the consumer or customer. |
| In B2B Cold Calling, leads can be used for future purposes. | In B2C Cold Calling, a lead once lost is lost forever. Leads are a one-time thing and so, it’s a do or die situation in place. A cold call can either interest the prospect or make them lose their interest. Leads generated cannot be used in the future. The entire process of cold calling must be repeated to generate leads again. |
Although B2B and B2C Cold Calling are very different from each other, the art of selling is common. In both sectors, what matters the most in both contexts is to ‘Sell’. Cold calls are ultimately sales that help in the process of lead generation.
If you are intrigued and want to know more about lead generation and gain a greater amount of business leads who stay, feel free to read further on our blog.
