9 Top Strategies for SaaS Lead Generation in 2025
SaaS lead generation is getting more difficult. Audience requirements for content skyrocket with light speed. The same situation is with the number of companies competing for their attention. The SaaS market grows 25% every year. Business requires fresh lead generation strategies. And that’s exactly what you’ll find in this article. Discover top nine ideas to attract quality leads with detailed examples on their implementation and distribution. But first, let’s check if we’re on the same page about the basics. What is SaaS Lead Generation? It’s the process of capturing target audience attention, and then contacts and qualification data in exchange for a valuable incentive: content, tool, or service that is relevant to the company product/service. Usually, it’s just the beginning of the long process aimed to nurture right leads into paying clients. The entire lead generation process covers rather more than just capturing data. It’s identifying the target audience, email outreach, social selling, and much more: Consider this when choosing SaaS lead generation tactics. What are the different types of leads? One more thing before you jump into lead generation campaigns is the choice of the target market leads type. Because different strategies work for each group. Here are the key players: Effective B2B SaaS lead types. Image source. LinkedIn, Facebook subscribers aka Information Qualified Leads who show interest in your information. They’re learning, researching, or exploring. MQL Marketing Qualified Leads want a SaaS solution to their problem. Such leads share more information about themselves in a quiz, return to your site repeatedly, download multiple lead magnets. SQL Sales Qualified leads fit your ideal customer profile and have high buying intent. They book a demo or ask for pricing. Opportunity leads have talked to sales and are almost ready to buy. But they need proof of your solutions efficiency like case studies. How to get them? Here are some of the best generation strategies👇 9 Lead Generation Strategies for Any SaaS Business It’s easy to get lost in the variety of tactics on the web. But which ones really work? Surely, you can shortlist and test them all. But if you want proven options, consider the ideas below. Offer a lead magnet to your customers It’s the most obvious idea within B2B SaaS lead generation. But it’s not that simple. A lead magnet is a piece of useful valuable information SaaS companies give access to in exchange for the contact information of their potential customers. It can be an industry report, research, how-to guide, case studies, templates of designs or text or scenarios for the SaaS product usage, course, etc. The success secret is to bring value: save audience time, educate or inspire them. Examples of how it works Here is a great example from the AppFollow app store marketing service. For the customers lead magnet they chose a report on industry benchmarks. SaaS lead generation landing page with lead magnet value description. In addition, the business highlighted short stats and advice from the report: Then, they collect potential customers’ data. By company name marketers can define if the lead fits their ICP and segment it accordingly. Example of a SaaS lead generation form to convert visitors into customers. But the best thing is that in addition to the Resources menu tab, they highlighted this lead magnet in a popup on their entire website. The audience: new visitors whose contacts they don’t have: Opportunity to win a free account set up Yes, this idea is for the MOFU or even BOFU audience, but still it works. If your SaaS product is sophisticated and has a variety of setup aspects depending on the customer’s case, the onboarding takes some time. There is always a part of the audience who’d like to skip that part and get straight to the action part. It can be even more valuable, if usually you offer workspace setup as a paid service. So the idea is to offer them something like “We’ll fully set up your workspace if you win. Just answer a few questions to enter.” Due to the specific nature of each case, you can ask for as much info as you need. Example of how it works Let’s say you’re a marketing analytics service that integrates with the clients website, GA, and other tech stack. Usually there are two ways to set it up: either users have an expert in their team who set up the service based on your self-service guides, or they hire your experts. Now imagine the moment they see a tempting opportunity to have it done for free 🤩 Since the process requires a lot of data, it is better to use a chatbot for this goal. (One question for the screen is much better than a long list of fields in a form). Example of a SaaS lead generation chatbot. And then a list of lead qualification questions follows. Launch it on your website pages for all of the visitors whose contacts you don’t have. Since chatbot pricing is very flexible, it’ll be easy to choose a lead generation software to make this idea real. Pro tip: During the chat is to keep the balance between product setup and lead qualification questions. Free expert consultation or audit It’s a great idea if you have an in-house team of experts working in an industry for a long time. They definitely know all the aspects of your target audience’s pain points and how to resolve them. This is a valuable resource to attract target audience attention because usually such consultations cost a lot. But don’t mix it up with a demo call. When the last one is focused on the product presentation and selling, free consultation is about listening to potential customers’ pain points and offering a relevant personalized solution. It also includes product presentation, but in a more native way, let’s say, in examples. Example of how it works Ideally, you should create a separate landing page here, like AppFollow did it to collect the contacts of
