Cold Calling is a highly convertible mechanism if used strategically. It is an art that is irreplaceable today as well as in the near future. Today, data-driven technology has made the process of cold calling easier. 

And hence, we must realize the fact that cold calling is not dead and it is still there to date. Cold Calling has existed for several decades and success has come to brands and businesses via cold calling. It comprises a major part of the lead generation process

Here are a few tips and tricks which will help you master the art of cold calling and convert potential leads. 

As per Zendesk, 

‘Cold calling is a form of sales solicitation from businesses to customers who’ve never interacted with the salesperson making the call. It generally refers to phone-based conversations (hence cold calling) but technically covers in-person door-to-door interactions, too.’

Let’s have a look. 

1. Schedule Your Calls

While placing a cold call, you must bear in mind the lead’s schedule. Don’t ignore this factor just because he/she is a cold lead for the time being. You must be aware of your lead’s available timings during the day in order to pitch to them your idea. Schedule your calls accordingly and increase the chances of working together. Cold calls have a better chance of working out when these take place as per the lead’s convenience. This must be borne in mind in B2C as well as B2B Marketing.

2. Speak Collaboratively 

Collaboration is an amazing option when it comes to strengthening business. Speak collaboratively when you talk to a lead. Use ‘We’, ‘Us’ instead of ‘I’. It leverages your impression for a collaborative effort. Emphasize on joint efforts rather than speaking about only your brand or business. It will attract the lead’s attention towards you and your pitch surely. 

3. Follow-Up is a Must 

When you are done with a cold call, the next step you must ensure to do is a follow-up. Without follow-ups, leads will almost never get back to you and it will be a miserable situation. Following up with someone post a call shows different factors upfront. These may include interest, persuasion and many more. Hence, follow-up is a must in the process of cold calling and then, lead generation, a tedious yet fulfilling process when done the right way. 

4. Create a Sales Script 

Do I need a script to speak on a call? Well, you need to understand that it isn’t just a call. It is a sales call and you are here to sell not chat. Sales scripts are scripts that help sell better. Bear in mind that scripts shouldn’t sound robotic. Be human and maintain a conversational tone throughout your script. 

Yes, you must have their contact number or e-mail address in order to contact them. Yet, it isn’t necessary that you will have contacts that you need every single time. You may feel free to seek help from lead generation engines or tools. Top Email finder tools like Leadzen.ai will also help you bulk search and know more about recently funded companies.

5. Be Confident When You Pitch 

Your pitch defines your business, the way you sell and what your product or service stands for. It speaks about your goals, your work and so much more. If you are under-confident while delivering the pitch, it appears as if you are not aware of what you are selling and ultimately, the brand. So, you must be confident when you sell to prove a point, to gain an edge over competitors and represent fully what your brand stands for and believes in. 

Simplifying Cold Calling: A Great Lead Conversion Mechanism 

The mastery of converting leads is a difficult path to achieve. However, if you master the tips and tricks provided here for cold calling and work smart to facilitate the process of lead generation.

Many lead prospecting tools like Leadzen.ai, which provides an authentic B2B database of real-time business leads make the process of lead generation easier and quicker. It helps you focus on your business while dedicating only a certain amount of time to lead generation. It’s interesting how leads evolve and the process is simplified when you have such tools handy. 

In the end, leads can be converted successfully on a regular basis only when you master the art of cold calling. Because what really matters is if you are able to sell well or not. Lead conversion surely decides the future of the business and indeed, survival of the fittest is the only rule in business as well.