With over 460 million users, LinkedIn has become the foremost choice amongst the sales and HR professionals for lead prospecting or hiring recruits all over the world.

Every B2B marketer that wants to create B2B database has looked into LinkedIn. The majority of the companies recognize that LinkedIn is a critical platform for B2B enterprises to connect with the appropriate business leads. Despite their intention to use this platform for company development and their efforts and resources to construct it, the majority of them do not achieve their goals.

Here are five major LinkedIn blunders that your team should avoid if you want to improve lead generation and social selling success.

• Outsourcing your LinkedIn campaign to the marketing team or a digital marketing company:

When it comes to using LinkedIn as a platform, this is the most frequent method that companies use. The marketing teams and digital marketing companies create and implement a LinkedIn business-to-business marketing strategy.

For other social media networks such as Facebook, Twitter, and Instagram, they typically take a relatively predictable course. This entails creating a corporate page, putting stuff on it, getting others to like and share it, and paying money on ads.

This rarely works when it comes to generating business leads. If you need to make sure that your social media strategy is working, constantly monitor your company page’s ‘followers,’ or the individuals who have interacted with your recent postings. Your posts will be read by current employees, job seekers, the occasional vendor, and maybe some recruiters.

• Relying on your sales team to generate LinkedIn B2B leads:

Another typical strategy we see in somewhat bigger firms is to purchase tools (Lead prospecting solutions) for their sales staff. LinkedIn’s Sales Navigator is a powerful tool. However, there are three problems that arise as a result of this arrangement.

To begin with, sales teams receive just rudimentary training on how to use Sales Navigator. The problem is worsened by the fact that most Indian salespeople have never worked with technology before. As a consequence, they mostly utilize it to locate names of decision-makers inside their target list, then resort to their conventional methods of prospecting via emails and cold calls.

Second, most sales organizations lack the time and resources to spend to prospecting. They tend to emphasize short-term possibilities over long-term prospects when monthly quarterly objectives hang over their heads. LinkedIn isn’t a place to make rapid sales; it takes time and effort, which only a tiny number of salespeople have.

Finally, buyers on LinkedIn are skeptical of salespeople. They detect a sales pitch coming their way right away and are likely to cut the discussion short, especially if it’s from a frontline salesman.

Leadzen.ai can help you avoid such obstacles. It’s an intelligent AI-powered lead prospecting engine that outperforms the competition. For example, if you search for a list of angel investors in India with contact details, you will not only get names and emails, but also a wealth of other data to assist you with your sales pitching process!

• Using LinkedIn company pages to generate leads:

LinkedIn’s corporate pages aren’t as strong as those on other sites. LinkedIn may be thinking about how to make them more fascinating and successful, but they are most certainly not helping anybody right now.

LinkedIn is a social media platform for business networking. Rather than organizations, people create ties with one another. Despite this, most companies seem to be frantically seeking to increase their Facebook page’s followers, likes, and shares. Some companies even encourage their current workers to participate in the sharing process by allowing them to comment on business posts. Vanity metrics like the number of posts or even the number of likes/shares are used to track the success of these activities without understanding who is engaging with the information.

• Hiring, employee engagement, or sales? Using LinkedIn for everything:

This is a LinkedIn-specific issue. LinkedIn began as a social professional networking site, but it soon gained traction as a recruiting tool, particularly for senior employees. HR professionals began to use it as an engagement tool over time, posting everything from annual corporate events to employee birthdays and work anniversaries.

This creates a lot of irrelevant material for potential consumers. Even on personal accounts, people regularly publish posts on a wide variety of topics, making them irrelevant to specific followers/connections. Unfortunately, the only way out is to establish a clear aim for your LinkedIn personal or business profile ahead of time. If you want to utilize LinkedIn to generate leads, you’ll need to limit or eliminate your other profile activities.

• Prospecting with Basic Search Only:

The basic search toolbar is featured at the top of the LinkedIn site. Many salespeople use job titles and other keywords to find good B2B prospects. This form of search yields wide results which is good in numbers but are typically wasteful in terms of quality and contact.

You can get extensive results with Leadzen.ai’s advanced search which is far more successful in narrowing down your choices. Filter by location, industry, job title, education, company size and keywords to get exact details about your prospects. Interacting with prospects in business-related group forums may also help you learn more about their requirements and preferences.

Conclusion:

When it comes to social selling, LinkedIn must be approached differently than when it comes to job networking. Make your profile work for you and your potential clients. Focus on engaging with new connections rather than selling items, start using sophisticated search options, and engage via content.

Are you seeking for more methods to help your sales staff and increase sales? Simply book a demo with Leadzen.ai and experience how to we can assist you with your lead generating efforts and help you skyrocket your business.