Cold email – A word dreaded by many salespersons.
Why? Mainly due to two reasons:
- Low rate of conversion
- The fate of most emails is met with getting ignored or deleted without even being opened.
So, why does that happen?
Well, for starters, the subject line of the email isn’t catchy enough to grab the attention of the reader and secondly, the body of the email seems boring. So how can you change the fate of your cold emails? You can get started by using cold email templates and drafting your emails accordingly.
But before we dive in, let’s address the elephant in the room, is sending cold email still an effective way to drum up your business?
Well, the rate of conversion for cold emails is still around 1%. However, if you send personalized emails with catchy subject lines, your open rate can increase up to 30%. So, it’s safe to say that with the right guidance, you can rely on the OG method of prospecting for taking your business to the sky.
Now, remember that using templates can give you a headstart. But, don’t just copy-paste them and expect a good result. You can only achieve success with proper research about your prospects and then personalizing your emails.
So, without further adieu, let’s get started:
1. Make A Request For information:
Before you start pitching your product using cold email, make sure it’s reaching the right person. Otherwise, your efforts will go in vain. To do so, begin with sending an email asking about the right person to contact. Ask prospects for important information, such as decision-makers names, using this template:
Template 1 :
Dear [Name],
Hello. I’m [Your Name] from [Company] and am looking for help finding some contact information. I would like to know who is in charge of [Department/activity]. Could you pass on their contact information?
Thanks so much for your help.
Sincerely,
[Your Name]
Template 2:
Hey [first name],
I’m sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?
Thank you,
[Your Name]
You can further modify this template according to your needs to request various kinds of information. However, remember, to make it a brief message clearly explaining what you require.
2. Make A Pitch That Is In Line With The Prospect’s Current Events:
You should conduct research on your prospects before contacting them. Start your pitch by mentioning whether or not the target firm has just made an announcement or is participating in industry news. This shows the prospect that you are really concerned about their company’s success.
Template:
Hello, [Name],
I recently learned about [Prospect About] regarding [News]. What a wonderful time for you! I’d want to express my heartfelt congrats to you.
When businesses face [Situation], they frequently face [Prospect Pain Point]. We’ve helped several firms manage similar difficulties at [Your Company] by assisting them in [Achieve Goal].
I’d want to schedule a time to talk more about this with you. Do you want to talk for a few minutes? I am available at [Date And Time].
Best regards,
[Your Full Name]
While you should avoid using too many words in a cold email, there are various methods to modify this template. If your organisation, for example, assisted another client in a similar scenario, that information should be included.
Make sure the news you’re mentioning is actually relevant to the pitch while utilising this template. Make sure you’re being detailed, useful, and relevant.
3. Share Some Insights:
It’s a good idea to provide something in return before requesting someone to assist you. Provide a beneficial resource to a cold prospect to warm them up and demonstrate your worth.
Template:
Hello there, [Name]!
I’m [Your Name] from [Your Company], and I’d like to provide you with a link to an article on [Topic Of Content]. This article can assist you in learning about [Specific Knowledge]. This article piqued my curiosity and I thought you would be intrigued.[Reason Specific To Prospect]
Here’s where you can find it: [Include a URL]
I hope you found this information useful. And if you’re wanting to [Improve Pain Point], I’d be pleased to give you a call and see if we can help.
Best wishes,
[Your Name]
This template may be used to distribute articles, videos, infographics, and other useful stuff. Check to see whether you’re connecting to anything useful and relevant. Make sure the content of your first cold email is simple to comprehend. A 50-page report or an hour-long film is unlikely to pique prospects’ interests.
4. Explain How Your Product Or Service Will Help The Prospect.
Salespeople may need to deliver a much more direct sales pitch on occasion. It’s acceptable to do this using cold email as long as the communication stays focused on prospects and their requirements. Create an email that addresses your prospect’s problems and offers your product as the answer.
Template:
[Name] Greetings!
Is [Problem] a source of frustration for you? [In a few sentences, explain]
We at [Your Company] have [Short Explanation Of Your Product] helped a lot of other businesses cope with this difficulty. As a consequence of [Product Name], businesses with whom we’ve worked have noticed [Evidence of outcomes].
We would like to talk to you about how we can assist you? Let’s call each other as soon as possible.
Best wishes,
[Your Name]
When sending this form of email, be sure the target organisation is likely to have the issue you’re discussing. Speak with your current consumers to find out more about the pain areas that motivate them to buy your product or service.
5. Inquire Whether The Customer Is Happy With Their Current Solutions.
Many organisations are unsatisfied with their present solutions. You have a chance to make a huge sale if you can come in at the perfect time and provide an option. The difficulty is to execute it correctly without appearing to be disparaging a competition.
Template:
Hello there, [Name].
According to what I’ve heard, you use [Competitor] at [Prospect Company]. I’m a representative of [Your Company], and I’m curious if you’re happy with the service you’re getting now.
Through our unique [Product Feature], we’ve helped many businesses overcome [Problem]. Because of [Reason], many clients prefer our solution.
Are you available for a brief call at [Date And Time Suggestion]?
Thanks,
[Your Name]
Understanding your company’s Unique Value Proposition is crucial when sending this sort of email. Nobody wants to go through the hassle of moving to a product that is nearly identical to their current one. If you’re going after a customer from the competition, make it plain why you’re the better option.
When it comes to email prospecting, the fortune is in the follow-up!
The secret to success isn’t sending just one email. You should follow up with the prospect on a regular basis to keep them interested and convince them to buy from you. It’s not only a matter of deciding which cold email templates to use; it’s also a matter of how you use them. By keeping track of open and response rates, you can figure out what works best for you. More qualified prospects will approach you if you use the templates effectively.
Every tip listed above is worthless unless you have an email address to which you can send an email. Take a look at Leadzen.ai. The most intelligent lead prospecting engine. It is also the best email finder tool on the market, delivering verified and real-time emails to keep you in the lead. It has multiple smart features which you deploy to get a list of verified email ids and even update your current b2b database and filter out outdated leads.
