3 Best Practices For Sales Prospecting

3 Best Practices For Sales Prospecting

3 Best Practices For Sales Prospecting

3 Best Practices For Sales Prospecting

Table Of Contents

Do you have trouble retaining customers? When potential customers vanish off the face of the earth, it means there’s a bigger problem with your sales strategy. You should ask yourself the following questions: Is it possible that I didn’t pay enough attention? Was it possible that I was a little too forceful on the last call?

According to studies, 91% of buyers are prepared to give up 10 minutes of their time to hear an offer early in the buying process. That is if you have anything meaningful to say. So, during your 10-minute sales presentation call, take the plunge and go all-in.

The greatest sales prospecting methods keep your leads in your pipeline. You can nurture your leads throughout a longer sales cycle, and once they arrive, transform them into winning sales. Here are three of the most efficient ways to accomplish this.

Sales Prospecting 101 

The first step in converting prospects into customers is to conduct research. To learn more about your target consumers, you could go through B2B company websites and social media accounts. Then, using technology that gives information on the industry, region, and business size, for example—you can confirm whether these potential customers suit your ideal customer profile.

You’ll need to collect their email address and phone number after a prospect qualifies so you can start planning your initial approach. Make a cold call, send a cold email, send a direct message on social media, send direct mail, or send an SMS as part of your outreach campaign. Your prospects will be pushed into the sales funnel after a connection has been made, where they will be nurtured until they complete a purchase. The ultimate aim is to increase the number of new prospects in your sales funnel.

Finding new leads isn’t the only goal of B2B sales prospecting. You may also utilise CRM data to track down lost customers and design a new strategy for re-engaging and reclaiming their business.

According to research, 77.3 per cent of salespeople indicated their company only provides one-quarter of their leads. You still have three-quarters of the leads. Using superior sales prospecting tactics is the most effective way to draw them in.


3 Best Practices In Sales Prospecting:

1. Make An Emotional Connection

It’s time to face the realities of sales prospecting.

Many SDRs (Sales Development Representative), according to Benjamin Dennehy, still don’t understand what sales prospecting comprises. Dennehy talks about how salespeople don’t conduct enough research and don’t have enough knowledge to develop an effective, hyper-personalized marketing message on the podcast INSIDE Inside Sales. There’s also the issue of salespeople spending too much time on prospects who haven’t been approved as sales-ready.

The only way to break out from the never-ending cycle of preparation and move on to obtaining interaction through marketing channels and scheduling meetings is to form an emotional relationship.

So, how can you build an emotional connection?

Logic should be pushed to the side. Although decision-makers make rational decisions, they are nonetheless people who will make purchases based on emotional triggers such as:

  • FOMO (fear of missing out):

    Do you wish to instill influencer marketing in your marketing team? Most organizations in your sector are already doing it and finding a boost in sales.

  • Status:

    Is your workplace furniture out of date? We provide furnishings that can help you to appear more professional.

In sales prospecting, tapping into your potential buyers’ reputation, power, and anxieties is a smart practice. Knowing when to stop is also crucial. If a prospect displays no interest, they aren’t ready to go on to the next stage of the cycle; follow up with them later and move on. Always set a time limit and keep in mind the goal: to qualify your pipeline and meet your monthly quota.


2. At The Same Time, Obtain Contact Information And Firmographics.

Do you have to use numerous prospecting tools merely to gather the basic contact information and firmographics for a single lead? Do you use a variety of email finder extensions, verification tools, and corporate intelligence platforms? After that, you must come to an end.

Leadzen.ai’s Extension can make sales prospecting a whole lot easier for you. Our precise B2B contact supplier provides you with all of the information and firmographics you need to qualify prospects, build a tailored sales pitch, and compose a memorable cold call script. 

Leadzen.ai will provide you with direct email addresses, mobile phone numbers, and crucial firm information such as revenue, industry, and location whether you’re prospecting on B2B websites, Gmail, or LinkedIn. By storing all of your contacts and this delicious information immediately in your CRM, you can avoid any manual errors and stay ahead of the prospecting game.

What distinguishes the Leadzen Extension from other email finding extensions?

Leadzen Extension makes it so easy to reach out to others. Because of its high hit rates, you’ll spend less time obtaining the wrong contact information and more time getting the appropriate information instead of getting constant “email not found” warnings and having to move to another tool. One of the finest strategies in sales prospecting is to maximize the productivity of your research tools. Why? It’s an easy technique to boost the number of leads you generate.


3. The ’30-Day Rule’ will keep your pipeline fresh and full.

How can you know whether your sales pipeline is going to be filled in three months? Examine your work over the previous 30 days. You already know the answer if you haven’t been able to consistently bring in qualified leads or prospects. 

It makes sense. SDRs are under more pressure than ever before to conduct transactions as soon as possible. Even the smallest B2B sales cycles may run up to four months, while larger ones can last up to seven months or more. Skipping one week of B2B sales prospecting might significantly reduce your quarterly earnings. Even if your pipeline is full, B2B sales prospecting best practices entail exploring new business opportunities on a frequent basis.


Make The Most Of Every Opportunity.

Make the most of your time once you’ve set up a couple of hours for solid prospecting. Here are three points to keep in mind:

  • Focus on Prospecting Strictly:

    Don’t be distracted by alerts or other distractions that will take you away from prospecting. There’s no need to think about responding to an email or checking your phone if everything has its own time window.

  • Prioritize your list of leads:

    Some leads are more difficult to qualify or track down contact information for. Set them aside and focus your efforts on acquiring as many eligible leads and contact information as possible.

  • Make a schedule that includes both deep and superficial tasks:

    Prospecting is more than simply research: it also entails establishing a relationship, developing or sharing content, and composing cold email templates. Schedule time for both major and little projects.


Look for opportunities closer to home:

Finally, one of the finest sales prospecting strategies is to hunt for new business within your company. You may still be able to profit from old leads that haven’t turned into sales. Use Leadzen.ai’s smart bulk-enrichment service that will supply the contact details and firmographics of thousands of leads and company profiles sitting in your database, to determine whether they still qualify before you start exploring. Even if it’s been years since you last spoke, you’ll receive updated information that will allow you to contact us again!



Daily prospecting might help you maintain a healthy pipeline in the months ahead. Prospecting regularly may help you keep on top of your game because closing a contract might take months. Find an emotional trigger for your offer and base your outreach strategy around it. Time blocking may assist you in carving out a few hours so that you don’t miss a day of prospecting.

Leadzen Extension is a B2B lead enrichment tool that finds both contact information and firmographics, which is something that many email extractor solutions simply don’t accomplish. This application will allow SDRs to pitch and nurture leads throughout the sales cycle. Now even get the most up-to-date information about firms that have recently raised funds or have been acquired with our real-time feature. Obtaining updated data on a regular basis is now a piece of cake. So grab a bite today and start taking the lead with leadzen.ai.

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