“What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.”
–Dave Thomas, founder of Wendy’s
After you’ve created a marketable product, the next step is to develop a good customer acquisition plan. It’s critical to have a solid strategy in place if you want to achieve long-term success. You will surely struggle and finally, fail if you do not have a strategy for acquiring new users.
With that in mind, why is it critical to have a client acquisition strategy in place from the start? Isn’t it possible for you to concentrate solely on marketing your business to achieve exponential growth?
Regrettably, a startup, like any other business, requires careful preparation to thrive. This necessitates audience segmentation, goal-setting, and multi-channel promotion. We’ll talk about client acquisition tactics to help you get more customers and keep them while your business grows. Let’s begin.
Customer Acquisition Strategies for Startups:
1. Focus on Content Acquisition:
If you want to acquire new consumers and build your business in today’s information era, content-based customer acquisition is one of the most crucial techniques to explore. The three key areas to concentrate on are as follows:
Search Engine Optimization (SEO):
Aligning your content strategy with search intent is the first step in leveraging content to gain consumers. Make sure your content is optimized for search intent and that you’re providing thorough, in-depth, and quick solutions to your audience’s instant demands.
Update and Republish Old Content:
Using content as part of your customer acquisition plan does not require you to create fresh material regularly. You may also go through your blog archives for content that you can improve and republish for higher search engine rankings. This ultimately will result in more successful client acquisition.
Create Compelling Content Offers:
Producing various forms of content upgrades and offerings, such as gated material, ebooks, workbooks, flyer templates, and so on, is another excellent method. You may use them to persuade potential consumers to share their email addresses in return for free, high-quality content. Just make sure that each content offer you produce has the same search objective.
2. Partner with Influencers:
You may boost your customer acquisition efforts by engaging with industry influencers. The idea is to help you generate new users by rewarding your recommendations. Influencers wield power over their audiences and can influence their purchase decisions. You’ll be able to attract new customers while also increasing client retention.
Setting up an affiliate program may help you in reaching out to new and targeted audiences. It will also significantly increase the size of your client acquisition efforts. This is when you give influencers a one-of-a-kind code that earns them a percentage of every sale they make. Affiliate marketing is one of the most often used influencer marketing strategies.
If you’re wondering how to find someone’s contact information when contacting influencers, go no further than Leadzen.ai. You’ll obtain the most complete data on influencers thanks to its smart AI technology, making it easier for you as a new startup to approach them.
3. Resend Unopened Emails
An email is a useful tool for getting your items and brand in front of your target audience. One of the most efficient ways to attract new consumers is to resend unopened emails.
Target the individuals who didn’t open your emails and send them an identical email with a different subject line to improve the number of subscribers who read and engage with them. This increases the likelihood of the email being opened without seeming to be spamming the subscriber’s inbox with the same email.
Furthermore, you may enhance your cold emailing experience with Leadzen.ai. The most intelligent lead prospecting software. With its advanced email address finder, you can get the most verified information about prospects. For eg: You can look for a list of angel investors in India with contact details and you’ll get verified emails, which will help in customer acquisitions.
4. Leverage Other Existing Products
Integrations with other goods are another excellent technique to get clients for your company. You may tap into the current user base of your previous goods, or you can team up with similar firms to provide a better user experience (UX) in the process.
Finding the correct integration partner is the difficult part. When you have integrations that cover a need in another product offering, this method is more likely to succeed. In addition, the integration must be mutually advantageous to both partner organizations and provide customers with greater value than if they used the two products separately.
5. Build Viral Components into Your Business
If you want to expand the number of people who use your product, you should build viral processes into it from the beginning. This strategy entails creating a mechanism that allows existing customers to suggest new customers to your product. Because your existing user base is in charge of recruiting new users, your acquisition costs stay the same, but user acquisition increases dramatically as virality expands.
All you have to do now is find out what kind of incentive your company can use to persuade existing customers to refer new users without significantly increasing customer acquisition costs.
6. Run Marketing Ads on Your Preferred Platform
Running advertising doesn’t have to break the bank as long as you have a solid plan in place. You can develop an effective client acquisition plan while keeping expenses low and maintaining good visitor quality. How?
There are two approaches you may take:
Run Highly Targeted Ads
Running highly targeted advertising on your selected platform is one of the finest methods to ensure that you produce more of the proper sorts of clients for your business. To show advertising to qualified buyers, you must define and redefine the target market down to the smallest detail.
Create Ads with High Engagement
Advertisements with a high level of interaction, such as comments, responses, likes, and shares, are often clicked on considerably more frequently than ads with little or no social proof. But how can you get a lot of people to connect with your ads?
Here are a few things to think about:
- Target your adverts to nations with incredibly cheap cost per click (CPC), such as Brazil, the Philippines, and other low-cost countries.
- Get more comments by limiting your ad to your brand’s fans or followers and including a compelling call to action (CTA) for your audience to remark inside the content.
- To increase interaction, you can also utilize a custom audience to target your ad to only your website visitors.
7. Maintain a Strong Presence on Social Media
Having a presence on social media, whether it’s YouTube, Tik Tok, Twitter, Instagram, or another platform, may help your business grow. Establishing a social media profile on all major sites, including Instagram, Linkedin, Facebook, and Twitter, is entirely free. Build a reputation by offering helpful answers and advice, sharing relevant blogs, and responding to queries.
This will also help you stay top of mind so that when customers require a product like yours, you’ll be the first person they think of. But have you ever considered that simply having a social media account will not suffice?
You’ll also need to approach potential customers, and develop some social media strategies. To get started on it, check out the expert tips on social media strategies for home professionals.
8. Create Optimized Landing Pages
Optimizing your product landing pages is one of the most successful client acquisition methods among the several options available. By providing important information and a compelling call to action to encourage conversions, a well-optimized landing page may help drive more new consumers to your products or services.
However, to determine the best-performing version of your landing page, you’ll need to run A/B tests and tweak various aspects including photos, headlines, and language. To attract more consumers, keep refining and improving until you know precisely what your clients want from you and can meet their demands.
9. Use Multiple Channels
To communicate with your consumers, you have a variety of options. However, some of these channels are more beneficial than others for your company. You’ll need to employ a variety of channels, but you’ll need to pick and select which ones your target demographic prefers.
Blogs and email newsletters are two obvious examples, but with the surge in video content consumption, more and more firms are focusing their marketing efforts on video platforms such as TikTok and YouTube. You can produce gorgeous videos in only a few clicks thanks to a plethora of online video editors.
10. Don’t Forget About Customer Retention
Customer retention isn’t the same as acquiring new customers. Even when you create and implement client acquisition efforts for your company, it’s also critical to focus on retention.
Concentrate on providing exceptional service throughout the customer’s lifespan. You’ll be able to keep more clients if you create a positive first impression, which means you won’t have to spend as much money on obtaining new customers.
Conclusion – Customer Acquisition Strategies for Startups:
Keep in mind that perfect is the enemy of good when it comes to gaining new clients. There is no secret formula that will ensure a consistent stream of new consumers for your company. However, there are sensible steps you can do, such as using Leadzen.ai for lead prospecting, where you get advanced search filters, real-time and verified data, and multiple other features that help you improve your client acquisition process and grow your business.
These were, for the most part, 10 of the most effective customer acquisition strategies you can use right now to attract more customers.
